Competitive Intelligence – Aaron Lintz Style

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When I submitted my last article to SourceCon, I was unaware it would relate so closely to Aaron Lintz’s then-upcoming SourceCon Digital 2.0 conference session. I explained how to create your own version of a news-gathering tool for competitive intelligence in Google Sheets. It’s fine as an introductory coding exercise in Google Apps Script applied to sourcing, but if your goal is robust, scalable, automated data collection, filtering, and distribution for yourself or your team on the cheap, then skip my article and review “Aaron’s Untitled Competitive Intelligence Presentation” instead.

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