There are lots of articles on the interwebs about company culture: the importance of it, the need to sometimes change it, and how to create a memorable one. There are also plenty of articles about HR or senior management being the creators and keepers of company culture.
It was very refreshing to hear JetBlue talk about company culture at the last WorkHuman Conference, powered by Globoforce. They tell employees during onboarding that they (the employees) are the keepers of company culture. In addition, they tell employees how to be a good culture keeper. It involves these four key principles (you