Sometimes a brand can fall with just a few sloppily written words. For Coca-Cola, those words were “be less white”.
On February 19, a Coca-Cola diversity training suggesting employees try to “be less white” caused quite a stir. Dr. Karlyn Borysenko was the first to tweet screenshots from the training (meant to promote diversity at Coca-Cola).
Borysenko received images of the slides from Coca-Cola whistleblowers who said they were “required” to take the course. One slide from the seminar simply said “Try to be less white.”
Coke’s “Be Less White” Training Goes Viral
Here’s the original tweet that