According to the Talent Board’s North America CandE Research Report — candidate resentment is again on the rise. Download the report here.
The research found that, in North America, candidate resentment rose from 8% in 2020 to 14% in 2021—a 75% spike. That’s the largest increase since Talent Board began its research a decade ago.
Why does it matter? Well Candidates reporting high levels of resentment are less likely to apply with a company again or refer others. They are also more likely to sever their relationship with that company altogether.
Company culture is now the most important marketing