Can Everyone be the Best Employer to Work For?

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I have yet to see an organization come out with a brand that says,

“Hey, we’re Super Average, but come work here anyway!” 

For the most part, every organization spouts off about being the best place to work. Statistically, that just can’t be true. Everyone can’t be the best, right?

I think for the most part it’s just lazy recruitment marketing. You are either the best, or you’re something less and no one would ever go to their c-suite and say, “Yeah, so we’re going with “We are almost the best place in the city to work for!” What do

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