Brooks: Is your organization prepared for the Second War for Talent?

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Ben Brooks

It was back in 1997 when McKinsey Quarterly first introduced us to the idea of a “War for Talent.” I’m not wild about using war as an analogy, but given how sticky the term has been over the past two decades, please try and indulge me in this one instance. During the late ’90s, the idea that talent, rather than other traditional strategic advantages (such as technology, supply chain, scale, brand, etc.) could prove to be the “X factor” for organizations to succeed was a fairly progressive notion. Fast forward to today, and globalization (read: the offshoring of rote

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