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TL;DR
Employer reputation now shapes the entire talent journey. 75 % of job seekers research a company’s brand before applying (Indeed survey via Withe). Negative brand cues cost real money: 69 % of candidates would reject an offer from a company with a poor reputation (same source). Early-warning signs hide in your data: Review‑site ratings, offer‑acceptance rates, social sentiment, employee‑survey scores, and referral volumes all trend downward months before hiring stalls or churn spikes. Track these five metrics to catch trouble early—and follow the fixes below to reverse course. A proactive “brand‑pulse” routine can lower turnover by up to 28 % and