Borrow “Know Your Customer Surveys” From Sales… Because Recruiting Is Just Sales With A Crummy Budget

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“What is it going to take to get you into this job?” is recruiting’s most revealing but seldom asked question. 

Yes, there is a recruiting variation of this common car salesperson’s “what’s it going take” pitch. It reveals the importance of the recruiting function knowing which factors or job elements must be present to attract top candidates. Yet, in my experience and research, I have found that up to 80% of corporate recruiting functions fail to make it a formal practice to survey new applicants in any way systematically. This failure to survey applicants means that corporate recruiting functions

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