There is a common sentiment among talent acquisition professionals when it comes to candidate outreach and engagement: personalization is key. Templates, old methodologies and automated messages come across as dull and lazy. Recruiters are already getting a bad rap so why are so many still using outdated techniques for communications? It’s time to move past these boring hiring techniques and present your full self as an organization. You need to not just personalize the words, you need to personalize the medium. And that goes both ways – how you communicate and how you ask your candidates to respond.