Digitalization is what we hear from all the corners of the world, and digital marketing is the next big thing in the field of marketing. Marketers these days compete to deliver a personalized experience to their customers by embracing the power of digital marketing.
Digital marketing refers to marketing services and products provided to customers through the internet. The growth of digital marketing stems from the fact that people search for everything on popular search engines like Google, from educational queries to finding the best store for any product. There is a change in customer