Be Negative. Find More

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Can being “negative” help in sourcing? I do not mean to suggest that you will source better results when you are in a bad mood, voice dissatisfaction, or upset others. This is an essay on the Boolean “NOT” logic.

When searching, the productive approach we teach is to imagine the “right” terms you will find and put those terms and variations into the search field(s). We call it “visualize success.”

But many social network members do not follow standards in entering their profile data and forget to include “our” keywords. A Boolean “NOT campaign” is a way to dig

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