Aptology Raises $8.4 million “Series A” to Fuel Shift to Fit-to-Role in Sales Hiring

SAN FRANCISCO – Aptology, the world’s first and only Sales Fit-to-Role solution, announced today that it raised a $8.4 million “Series A” led by Zetta Venture Partners with participation from Handshake Ventures, Core Capital Partners and WestWave Capital.

Aptology is helping leaders redefine how sales organizations can be successfully built and scaled. Today, sales executives are facing increasing pressure to reliably and consistently deliver against their revenue commitments, while only 50% of sales reps achieve quota and turnover is at an all-time high. In today’s connected yet diverse world, the buying journey is evolving and effective sales talent is difficult to find and retain. Evaluating candidates and employees is time consuming and often not a multi-dimensional process. Aptology offers leaders a full 360 view into an individual’s fit for a given role – and its PredictiveFit™ score forecasts with 80% + accuracy the likelihood that a current or potential sales team member will exceed their targets in a specific role.

According to founder and CEO Bill Walsh, “Modern sales teams are under pressure to meet quota, and have less time than ever to achieve them. Delivering reliable sales performance is all about fit first, having the right people in the right jobs. But the data and tools to simply and effectively measure and match a person to a job haven’t been available until today. By understanding which behaviors are driving success, Aptology helps customers hire, promote and develop the people and behaviors that will lead to sustainable and predictable success.”

Aptology’s PredictiveFit Solution combines 20 years of performance and psychometric data with the latest in behavioral analytics and artificial intelligence to give leaders actionable insights to evaluate fit, while removing hidden biases and dramatically improving sales team performance.

Suchi Pathak, Chief Psychologist and co-founder, added: “Organizational behavior research has been employed for decades by consulting firms. Aptology is now codifying and programmatically applying this intelligence to evaluate fit. Overworked sales leaders have spent too much time and money, yet they haven’t been able to achieve the desired outcome – it’s time to make it easier for them to find fit-for-role.”

Jocelyn Goldfein, Managing Director at Zetta Venture Partners, will join the Board of Directors. “Aptology is using behavioral data and the latest in artificial intelligence to create a new class of organizational intelligence for sales leaders,” she noted. “Aptology is following the same pattern we saw with previous billion dollar valued, fast growing, enterprise businesses. Aptology is the single best way to build a star performing sales team, and we are excited to help support that mission.”

About Zetta Venture Partners 
Founded in 2013, Zetta Venture Partners is the first fund focused on intelligent enterprise software and has $160 million under management. Visit http://www.zettavp.com for more information.

About Aptology 
Aptology is the world’s first and only Sales Fit-to-Role solution. Sales leaders turn to Aptology to build, develop and retain world class sales organizations. Aptology’s PredictiveFit™ Solution combines 20 years of performance and psychometric data with the latest in behavioral analytics and artificial intelligence to give leaders actionable insights to evaluate fit, while removing hidden biases and dramatically improving sales team performance. To schedule a demo, read a case study or gather additional information, visit http://www.aptology.com


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