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Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Search Ads, the recruitment industry’s first programmatic search solution. Building on over a decade of pioneering programmatic technology for the job board ecosystem, Appcast is now expanding its capabilities into search advertising. Appcast Search Ads enables employers to reach high-intent audiences for hard-to-fill roles and pay only for completed applications. Appcast Search Ads is a new lever within AppcastOne, Appcast’s talent engagement platform, and represents an evolution of the company’s existing search solution.
“While the job board channel remains a critical channel for fulfilling hiring