Andrew Jenkins: Employee Advocacy

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As HR pros, it’s important to recognize the power of social media in today’s digital landscape. With billions of users across different platforms, social media has become a valuable tool for businesses to build their brands and reach their target audiences. And employees can play a critical role in advocating for your employer’s brand online.

Employee advocacy on social media can significantly impact your company’s online visibility, credibility, and reach. It involves employees sharing and promoting your company’s content, messages, and values through their personal social media channels. This advocacy can help in attracting potential customers, job seekers, and enhancing

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