Amid Disruption, You Should Also Disrupt Your Story. Here's How.

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Whether you are in an industry that has found itself reinventing to stay afloat or you are an organization that has been swamped by new business as a result of this year’s pandemic upheaval, consider how the chapters of your story should be evolving.

While your storied fabric should maintain a level of consistency in the foundational threads, the nuances – and in some cases, more dramatic aspects – of your story should be disrupted, regularly. If there’s one thing that is a constant right now, it’s that nothing remains the same from week to week (and sometimes day

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