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It’s simple: corporate social responsibility is good for business.
It may seem a bit cynical to suggest that businesses might not engage in philanthropic efforts or invest in socially conscious initiatives if it didn’t carry intrinsic benefits, but the fact that it does is undeniable. And, from a recruitment perspective, corporate social responsibility (CSR) is more vital than ever when it comes to attracting employees.
According to a survey conducted by Net Impact, 72% of students about to enter the workforce said that they wanted a job where they could “make an impact.” This was in comparison to 53%