Activating Your Employer Brand Strategy: Are You Using Too Many Tools?

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There are an infinite number of reasons why you should be investing in your employer brand this year. Whether your goal is to enhance employee social media engagement or attract passive candidates, it’s necessary to ensure your team is equipped with the tools needed to succeed. Since the recent growth of employer brand and recruitment marketing, there is no shortage of available resources to choose from to bring your strategy to life.

An employer branding professional uses 3-5 different tools on average, according to Cliquify’s recent study on the State of Employer Branding in 2023. When dissecting the work of

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