A Strategy for the Ages: Why Companies Need to Embrace Older Workers

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In today’s rapidly evolving world of work, businesses that fail to embrace an age-inclusive workforce risk stagnation. 

At Talent Connect United Kingdom 2025, Lyndsey Simpson, CEO and founder of 55/Redefined, brought this issue into sharp focus during her keynote session, Ageless Talent: Redefining the Future of Work. With a career spent championing over-50s talent, Lyndsey is widely recognized as a subject matter expert on longevity, the future of work, and multigenerational workforce strategies.

Lyndsey opened her keynote with a striking prediction: “By 2030, 47% of the U.K. workforce will be aged over 50.” She was unequivocal in her warning: “If you don’t

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