A Guide to Online Reviews: What Do They Really Mean for Your Brand?

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Today, it’s not uncommon to search for an online review before making just about any purchasing decision. In fact, 84% of consumers trust these digital recommendations as much as advice or feedback from their family or friends. Whether we’re ordering take-out or looking for a great place to take the kids for a few hours, we’re consulting virtual strangers in our quest to find the best.

As such, brands are focusing more than ever before on cultivating a transparent business image by including these online reviews on their website, social media platform, business profile and more. The catch-22? As customers

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