A 4-Step Strategy to Increase Early Career Applications with Blue Cross NC

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A 4-Step Strategy to Increase Early Career Applications with Blue Cross NC

Intern programs are in full swing this summer — which begs the question:
How are companies attracting emerging top talent from universities amidst a competitive candidate market and predominantly virtual environment?  
 

Like other organizations that depend on campus recruiting, leading health insurer Blue Cross Blue Shield of North Carolina faced unparalleled challenges last year. But by meeting the moment through their AI-fueled talent experience platform, they were able to achieve a 151% increase in applications to their early career program through unique virtual events and targeted campaigns.
 

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