A 3-Component Communications Strategy for Open Enrollment During a Pandemic

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This year’s open enrollment season brings a unique opportunity for employers. Employees are more focused on their healthcare needs and benefits as a result of the COVID-19 pandemic and are likely to pay closer attention to open enrollment—and their current coverages—than ever before.

Source: Steve Cukrov / Shutterstock

Knowing this, employers now—perhaps more than ever—need to communicate health benefits information so their employees feel confident about the coverage they select for themselves and their families.

Here are three areas where employers can enhance their communication efforts and ensure a successful open enrollment season for employees during these uncertain

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