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Hard metrics are the driving force behind any marketing tactics implemented in any professional organization. According to a study conducted by Google and MIT, 89% of leading marketers use strategic metrics, like gross revenue, market share, or customer lifetime value (CLV), to measure the effectiveness of their campaigns. But in a time where employer branding and recruitment marketing is becoming more prominent across organizations, how is success measured when you’re not performing “traditional” marketing?

In January 2023, Cliquify conducted a research study where we asked over 600 talent branding professionals what their top priorities are for this year and how they measure the success

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