This is a preview. View original post on this site
If you’re an employer in the United States, chances are pretty good that you’ve already made the shift to performance-based pricing for at least some of your job ads. Cost-per-click (CPC) and cost-per-application (CPA) models have become the norm, especially among large employers and high-volume recruiters. The reasons are simple: accountability, efficiency, and the ability to scale spend up or down with precision.
But once you step outside U.S. borders, the story shifts. In markets like Canada and the United Kingdom, we’re seeing performance-based pricing catch fire—but it’s still early innings. The European Union is trailing slightly behind, and in