6 ways to sustain urgency and drive results

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When you compete in a high-impact sector like health tech, change is a constant. Over the past decade, the sector has grappled with major regulatory, demographic, behavioral and competitive disruptions. Then came COVID-19 and new models for how, when and where patients get care. Leading through changes of this magnitude and driving sustainable growth are no small tasks. They require companies to retain the flexibility and mindset of a start-up and “create and re-create urgency around key strategic priorities”—a capability that John Kotter, best-selling author, business entrepreneur and Harvard Business School professor calls “the greatest competitive advantage.”

Creating and sustaining urgency

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