Younger people who are single and on the outset of their careers, as well as those who are older and navigating different challenges than they once aspired to, each have different goals than married workers with children. Therefore, they require different benefits, work-life cultures and/or nuanced environments from their family-oriented peers.
How might employers, therefore, market their brand across a multigenerational workforce inclusive of both single and older workers, and what different tacks might they take, depending upon the employee audience, etc.?
Employer Branding for a Younger Talent Base
Younger employees who are at the start-line of their career