Amazon’s Jeff Bezos has been famously quoted as saying that “your brand is what people say about you when you are not in the room”. Your personal brand is essentially the perception that others have of you.
And, in today’s digital age, you have more opportunity than ever to control and craft exactly what those perceptions might be than ever before.
But developing your online personal brand takes time – and, time, unfortunately, is not something most of us have much of these days.
Social media is a powerful, but time consuming personal branding tool
If you’re reading this,