6 Research-Backed Recruiting Tips to Help You Engage with Gen Z

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Generation Z (Gen Z) represents the newest puzzle to solve in the recruiting space. Coming of age in a social media-filled world and entering the workforce post-pandemic, Gen Z’s wants and desires look very different from previous generations. 

Like any talent audience, successfully connecting with Gen Zers online starts with understanding who they are. That said, with birth years spanning from 1997 to 2012, there are many different groups of people within the general category of “Gen Z”, which is why a good first step is to narrow down your specific talent audience by creating a candidate persona

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