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Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. This is not a “side project” you can just take on, but instead needs to be something your company and team dedicate resources towards and are committed to maintaining.
With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.
Recently we hosted a webinar, How to Build a Strong Employer Brand that Lasts, featuring 2 experienced, Rally Award-winning employer brand experts:
