In competitive healthcare environments, building a new practice may feel like an uphill battle. Whether you are a provider starting out solo, or you are joining a group practice, it is not likely that patients will just show up knocking at the door. The reality is that in competitive marketplaces, patients today have a lot of options. Even with the support of a group or hospital practice, building a strong patient referral base can take an enormous amount of time and effort, and success rarely happens overnight.
Each practice is different, every market unique, and each specialty has its