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Your careers site is one of your most powerful Recruitment Marketing channels. It’s where your content, brand and data strategy come together to attract and convert the right candidates—often before they’ve even clicked apply. But when your goals include improving conversion rates, reaching passive talent or launching a new Employee Value Proposition (EVP), optimizing your site becomes less about what looks good and more about what actually works.
This blog post is your practical guide to optimizing your careers site using AI and analytics. You’ll learn how to validate persona alignment with your employer brand and EVP messaging, improve SEO