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Channel partnerships, such as lead referral and reseller, are mutually beneficial relationships because they help sales organizations access a new customer base, generate more qualified leads, and retain top talent while generating profit for their products and services.
Lead referral partners refer customers to a business and get paid a percentage once the sales team has closed the agreement. This type of channel partner has a closer relationship with their referrals and can share key information with you and your team. Reseller partnerships are a form of indirect or “channel” sales where your partner acts as a third-party to sell
