5 Key Elements of A Winning Employer Branding Strategy

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Whether it’s the Great Resignation or the change in employees’ preferences regarding workplace conditions, one thing is clear – companies everywhere struggle with talent acquisition and retention.

However, not all companies have these difficulties. Those with a strong employer brand (or HR brand) manage to attract top talent just fine. In fact, amidst the intensifying global competition for talent, companies that managed to create a positive reputation have the most to gain. According to a Glassdoor survey, 86% of job seekers will first research a company before deciding whether to apply for a job or not.

The good news is

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