5 Great Employer Branding Tools

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95% percent of job seekers say an employer’s reputation impacts their decision to apply (or not). Employer branding tools help you create an impactful image. And keep track of your success. I found 5 tools you might want to try.

Before we dive in, here’s why “employer branding” is so important.

The value of employer branding tools

Employer branding is how you manage and influence your reputation with job seekers, employees, and stakeholders. It’s creating a belief in your organization as a top place to work. Even how you write job descriptions directly affects your employer brand.


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