5 Employer Brand Launch Lessons from Rally Award Winners

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What makes a candidate choose your company over a competitor? More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. Fortunately, an effective launch strategy comes down to 5 areas:

the depth of research you conduct to uncover your Employee Value Proposition (EVP)  the people you choose to feature your employer brand in action  the training, support and incentives you provide to ensure company-wide adoption how easy you make it for

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