When researching your organization, candidates aren’t just looking for information on the role, they’re also interested in company culture and values. In fact, this year’s Jobvite Job Seeker Nation Report found that 86% of job seekers say company culture is important in their decision to apply for a job.
This reflects in the kinds of content that candidates are now interested in as well. For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include:
Employee stories and spotlights Diversity, equity and