4 Ways to Boost Candidate Engagement

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In recruitment marketing, we want to increase the visibility of the strong employer brand we’ve worked so hard to create. However, we have to remember that visibility and reach isn’t the same thing as engagement. In order to improve candidate engagement, we have to do more than broadcast our brand. As talent acquisition leaders, we know branding is a key function in recruitment marketing, but in order to see results in our hiring funnel, engagement is what moves candidates from top of funnel to application to employee.

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