The use of nurture campaigns is second nature to most marketing teams. Someone shows interest in your product or service, that person joins your database through some kind of lead capture and then they’re sent content and engaged with in personalized ways with the intention of getting them closer and closer to a sale. It makes perfect sense!
There’s no reason why Recruitment Marketing teams shouldn’t be doing the same thing with candidates in their talent database. After all, your talent database is filled with candidates who have shown interest in your past roles, silver medalists, current and former team