When it comes to recruiting new team members, it’s important to look at how the people who’ve applied for positions within your company first heard about the opportunity. Maybe they met you at a career fair or heard about your business on LinkedIn. Maybe they heard your CEO on a podcast or used one of your products. Or maybe they did a good old fashioned Google search.
There are 246 million unique Google users in the US (source). That’s a whole lot of searches happening. Believe it or not, search engines can still be an important way for