There’s lots of talk about digital transformation but do we really know what it means? And everything that’s involved? One of the best definitions I’ve heard was at last year’s KronosWorks conference. John Frehse, senior managing director at Ankura Consulting Group LLC, described digital transformation with the line, “Data is out. Answers are in.” His point was that digital transformation is about organizations getting answers through the strategic use of technology.
While technology is a key ingredient in digital transformation, it’s important to note that digital transformation isn’t about technology. Let me say that again – it’s not technology!