3 Ways to Invest in Employer Brand During a Crisis – And Why It’s More Important Than Ever to Do So

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Employer brand holds a lot of attention in the HR community, to the extent that 80% of talent acquisition managers think it significantly impacts a company’s ability to hire and 86% of HR professionals say recruitment today feels more like marketing. And all this is for good reason, as 84% of job seekers say the reputation of a company as an employer is important and 50% wouldn’t take a job with a company with a bad reputation, even if it came with a pay increase.

Unfortunately, important but not urgent priorities like employer brand have a way of falling out

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