3 ways HR can jumpstart the employer brand

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Across every industry and around the world, the COVID-19 pandemic continues to fundamentally alter workplace culture. In many ways, it has caused leadership and HR professionals to take a critical look at their employer brand—in other words, the employee experience they promise for their people and what they’re doing to deliver on it.

The start of a new year is traditionally the busiest time for talent management, and 2021 has been no exception. If anything, the pandemic has intensified the competition to attract and retain top talent, so it’s more important than ever to be an employer that stands out for

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