Personalization is important for a better benefits user experience.
The bar for HR communication has historically been set pretty low. Fifteen years ago, confusing, one-size-fits-all content was the status quo — an annoying but inevitable fact of corporate life.
In 2018, this is no longer the case. Employees now expect better messaging from their employers because they’re so accustomed to convenient, personalized user experiences.
They can Google answers to complicated questions in a matter of seconds. They can selectively subscribe to news feeds to ensure they only get the stories that interest them. They can buy nearly anything with a click