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Data continues to show us why employee stories need to be a priority going forward in your Recruitment Marketing and employer branding strategy.
Despite employers posting 21% more content advertising their careers, open jobs, benefits and internships, data from Rally Inside found that engagement with this content is down 62% compared to the last 5 weeks of 2021. Content focusing on your employees, leadership, hiring managers and other people in your company, on the other hand, is receiving double the engagement it was in Q4 2021!
The takeaway? Candidates are tired of regular jobs content. They want content about your
