Lehua Stonebraker, the Director of Talent Attraction & Acquisition at Ceridian, was interviewed by HR Technologist about data-driven approaches to recruit talent during the Covid-19 epidemic.
The key areas where Stonebraker thought companies should dedicate resources to were:
Employer brandingDigital toolsRigorous review and application of recruiting metrics and data
Employer branding investment should focus on ensuring your company’s career pages, social channels, and review profiles are all current and reflect the current opportunities and ethos of the company. For digital tools, beyond the traditional necessities of online interview evaluation forms and email, this is the time to look into utilizing video