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Social media is one of the most important talent attraction strategies that every employer can use today. It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. This is why talent acquisition and Recruitment Marketing teams are investing more into using social media to get their employer brand and career opportunities in front of candidates where people already spend time online.
But using social media for recruiting is challenging. It requires a never-ending amount of interesting content to