While everyone was counting down the days until the ending of 2020, leading analysts were saying companies need to start 2021 with a clear, compelling message to employees. Workers want the new year to go better than the previous tumultuous one, and it’s up to employers to communicate how.
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The messaging will be different for every enterprise, but they will all share the challenge of conveying their plans and vision to their entire staff—frontline workforce included. A memo won’t cut it, and employees hungry for stability need as much information as possible