20 Examples of Gender-Coded Words in Job Ads

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I analyze 1000’s of job postings (for bias and readability) and find loads of gender coded words. They affect how candidates view your brand and decision to apply…or not. Here’s a list of 20 gender coded words I find the most.

A list of gender coded words

Masculine coded words in your job postings might keep women from applying. These are the 10 most used across many industries according to Ongig’s Text Analyzer:

Top 10 masculine gender coded words used in JDs stronglead — includes leader(s)analysis — includes analyze and analyticalindividual(s)decisions(s)drivencompetitiveexpertobjectivesprinciples

Feminine coded words are good to

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