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When hiring dozens or even hundreds of candidates for marketing and advertising roles, employers need a recruitment approach that highlights creativity, analytical thinking, and strong communication skills. These roles—ranging from social media coordinators and copywriters to media buyers and marketing analysts—require a mix of strategic thinking and execution. Employers can streamline the process by using applicant tracking systems (ATS) to filter candidates based on relevant experience, portfolios, certifications (such as Google Ads or HubSpot), and software proficiency in tools like Adobe Creative Suite or marketing automation platforms. Posting opportunities on platforms like College Recruiter helps attract recent grads and early