If you’re using the word “strong” in your job descriptions, you might be limiting your candidate pool. Using more inclusive synonyms for “strong” can help remove masculine bias from your JDs.
Why is “strong” a masculine word?
“Strong” is considered a masculine word based on research from various studies, including one published in the Journal of Personality and Social Psychology. “Strong” and other masculine words like lead, expert, and aggressive are proven to deter women from applying for jobs. Using another word for “strong” helps remove gender bias in job descriptions, helping you attract more diverse talent.