By Forbes Communication Panel
Studies have shown that consumers prefer to buy from businesses that share their values. Additionally, professionals prefer to work for companies that have core values that they can feel proud of. But how can a corporation effectively communicate its values to consumers and potential hires?
Here, 12 experts from Forbes Communications Council delve into the most effective communication techniques a corporate enterprise can use to share its core values in an authentic and believable way and make what the brand stands for clear to both consumers and potential employees. This is a tough one. I honestly believe that